What defines a brand? What sets certain brands apart from others? It's no secret that one of the most common things people say is, “Let’s check out their website” when one is looking for a new company’s services to consider. The importance of a professional website for your brand can never be overemphasised. To bring your brand to its peak a comprehensive brand identity is required, of which a professional website plays a pivotal role.
The why, the what and the why not of having a www for your brand: A look at the websites of the top 10 Brands in South Africa